Starweb's price
Block model
Priced per appointment for your market, quoted on a call. On the block model, we run the ads.
That covers:
- Appointments never shared or resold
- The five-point qualification standard (see it)
- Confirmed before the visit
- No-shows and unqualified appointments replaced and not counted
- Prepaid blocks, no retainer, no long-term contract
On the account model, we run the ads in your own ad account, Meta bills you the ad spend directly at cost, and the per-appointment fee is lower. Both are quoted on a call.
Why prices do not compare
Vendors post prices on their own sites, and those prices change. The spread is wide because the units differ. A booked appointment, a shown inspection and a phone-confirmed appointment are three different products.
What moves the price
The math
Cost per signed job = cost per appointment ÷ close rate.
At a 25% close rate, cost per signed job is four times the price per appointment.
Now compare that number with the profit you make on an average job. If it leaves a margin you are happy with, the price works. If not, no price will.
Track your own close rate: jobs sold divided by estimates run. Two published ranges to check against: 20 to 30% for paid digital and inbound call leads (SubcontractorHub), and about 27% for the largest US roofing companies, attributed to RoofLink. They are not promises and not Starweb's numbers.
FAQ
No. The price is per appointment and quoted for your market on a call. The account model has a lower per-appointment fee.